Pricing

Website and app development prices.

Five ranges from the smallest project to the largest, with what each includes and how the number is built. A final quote is always fixed in writing before work starts.

Price ranges

Pick the range closest to your business.

01 · New entrepreneurs

Starter

Rp 1.5 – 5 million

Typical duration: 1 – 2 weeks

A first online presence: company profile, landing page or product catalogue.

  • Up to 5 pages, mobile-friendly
  • Basic SEO and a WhatsApp contact button
  • Deployment and a handover session
  • 30-day bug warranty
See a sample website (in Indonesian)Ask about this range
02 · UMKM

Small Business

Rp 5 – 20 million

Typical duration: 2 – 6 weeks

One simple application on one platform: sales records, a catalogue with ordering, or a booking page.

  • One platform: web or Android
  • Up to about 10 screens
  • One user role and a simple report
  • 30-day bug warranty
Ask about this range
03 · Single-outlet retail

Small Retail

Rp 20 – 60 million

Typical duration: 1 – 3 months

A complete shop system: point of sale, stock, customers and reports, usable offline.

  • One or two platforms
  • Offline mode with synchronisation
  • Several user roles
  • Sales, stock and cash-flow reports
  • 60-day bug warranty
Ask about this range
04 · Multi-branch retail

Large Retail

Rp 60 – 200 million

Typical duration: 3 – 6 months

Multi-branch operations with a central dashboard and integrations with payment or other systems.

  • Web, Android and desktop as needed
  • Branch and warehouse management
  • Roles, permissions and an audit log
  • Third-party integrations
  • Staff training
  • 90-day bug warranty
Ask about this range
05 · Large companies

Enterprise

From Rp 200 million

Typical duration: 6 months or more

Custom systems that follow company processes, integrate with existing systems and have specific security or infrastructure requirements.

  • Analysis and architecture phase
  • Integration with ERP or internal systems
  • Deployment on your own infrastructure
  • Technical documentation and handover
  • Support agreement by contract
Ask about this range

These are starting estimates. Two projects in the same range can differ in price because of the factors below.

Price breakdown

Where the money goes.

Every quote is split into the same components, so you can see what each part costs.

  1. Discovery and design 10 – 15%

    Understanding the process, writing the scope, and designing screens and the data model.

  2. Development 55 – 65%

    Building the interface, the back end and the database, milestone by milestone.

  3. Testing 10 – 15%

    Tests for business rules and checks on real devices before each handover.

  4. Release and handover 5 – 10%

    Deployment or installers, source code, documentation and training.

  5. Warranty Included

    Bug fixes for the warranty period at no additional cost.

Price factors

What moves a project up or down the range.

Number of platforms

Each additional platform, for example Android on top of web, adds roughly 40 – 60% of the first.

Number of screens and roles

More screens and more kinds of user mean more to design, build and test.

Offline mode

Storing data on the device and synchronising it safely is more work than an online-only app.

Integrations

Payment gateways, marketplaces, accounting or internal systems: Rp 3 – 15 million each, depending on the documentation.

AI features

Assistants, speech or document processing: Rp 5 – 40 million, depending on scope.

Deadline

A date that requires compressing the schedule increases the price. A flexible date does not.

Transparency

Terms you can read before agreeing to anything.

  1. Free first consultation

    The first conversation and a rough estimate cost nothing and carry no obligation.

  2. A written quote

    You receive a scope with milestones and a fixed price. Work only begins after you approve it.

  3. Payment by milestone

    30% at the start, 40% across the milestones, 30% at handover. Starter projects use 50% and 50%.

  4. Scope changes are priced first

    A request outside the agreed scope is estimated and approved before it is built. No surprise invoices.

  5. Third-party costs at cost

    Domain, hosting, servers, app store accounts and paid APIs are paid by you directly to the provider, with no markup.

  6. The code is yours

    Source code and documentation are handed over once the project is paid in full.

After launch

Optional ongoing costs.

Maintenance

Rp 500 thousand – 10 million per month

Monitoring, updates, backups and small changes. Optional and can be stopped at any time.

Hosting and servers

From about Rp 0 – 500 thousand per month for small projects

Paid to the provider. Many small sites run on a free tier.

Google Play developer account

USD 25, one time

Paid to Google and registered in your name.

Not included unless stated in the quote

  • Applicable taxes
  • Content writing, photography and translation
  • Paid licences and third-party subscriptions
  • Hardware such as printers and scanners

Services

Questions about pricing

How much does a website cost in Surabaya?

A business profile website for a small business is Rp 1.5 – 5 million over 1 – 2 weeks. A single-platform web or Android app is Rp 5 – 20 million over 2 – 6 weeks.

Are domain and hosting included?

No. They are paid directly to the provider at no markup and registered in your name. Hosting for a small project is about Rp 0 – 500 thousand a month.

Why can two projects in the same range cost differently?

The number of platforms, offline mode, integrations such as payment gateways (Rp 3 – 15 million each), AI features and compressed deadlines. The final quote is fixed in writing before work starts.

Is there a monthly fee after the project?

Not required. Maintenance is optional, about Rp 500 thousand – 10 million a month, and can be stopped at any time.

Not sure which range fits?

Describe your business and what you need on WhatsApp. You get a rough estimate first, free of charge.

Request a Project